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How WhatsApp and SMS Complement
Each Other in Digital Debt Collection

See how UK online retailer achieved 100% uplift
in customer responses with a blended approach

About The Webinar

As the effectiveness of traditional debt collection approaches falls behind those of digital channels, and as digital continues to deliver better conversation outcomes and operational efficiencies, focusing on one channel over the other can result in missed opportunities.

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ON DEMAND WEBINAR 

What People Have Said About Our Previous Webinars

The content was spot-on and highly relevant. The presenters covered channels and automation in great detail an providing practical solutions. I appreciated the depth of knowledge and the actionable insights shared during the session 

The webinar left me with a wealth of valuable takeaways. The practical tips and strategies shared will undoubtedly enhance my customer experience efforts.

In today's environment, it's not about one or the other. It is about getting the balance right and playing to the strengths of each channel to achieve your collections goals. Knowing what works for customers and how to blend channels is vital

Never has this been truer than with SMS and WhatsApp—two unlikely bedfellows. SMS was one of the earlier messaging channels of the digital era and is still effective for customer interaction. Still, its popularity has been overshadowed by WhatsApp, not only by customers but businesses. But there are missed opportunities by relying on SMS alone.

In this 45-min session we will take a look at:

Trends and insights in the world of digital messaging where WhatsApp and SMS fit in
 
Statistics around channel usage for debt collection
How effective WhatsApp is in driving engagement and collections
How to optimise customer campaigns using both channels to best effect

Whether you are part of an experienced collections team, looking for innovative approaches or a new to digital engagement, this webinar will arm you with practical knowledge and tools to leverage WhatsApp and SMS in your collection's strategy.

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